SeaFrance carries more than 3,500,000 passengers across the Channel each year. Diligence has been appointed by the company to manage their email communication programme with existing customers and prospects.

Diligence produces a regular series of emails, providing the company with both design and copy and encouraging a greater take-up of bookings.

Diligence has also been working on a new website for SeaFrance Holidays, which is due to launch shortly.